From year to year the all-national television channel “Ukraine” has been showing stable development dynamics.
In 2013 the channel celebrated an anniversary — 20 years of its foundation. The history of the channel is a story of success. In the past 10 years television channel “Ukraine” has demonstrated the perfect dynamics: compared to 2003, the average share of television channel “Ukraine” increased fourfold:
• in audience 18+, cities 50 000+, by 335 % (4.35 times)
• in audience 18-54, cities 50 000+, by 290 % (3.9 times)
Every month television channel “Ukraine” is viewed on average by:
• 9.8 million people in audience 18-54, 50 000+ (or 5 million daily)
• 35.6 million people in audience 4+, throughout Ukraine (or 19 million daily)
Television channel “Ukraine” shows the highest pace of development among the TOP‑6 Ukrainian television channels both in audience 18-54, and in audience 18+. In the last 6 years the growth of television channel “Ukraine” in these indices has resulted in 75% and 105% respectively:
In the country where every second television viewer is over 40 years old, the national television channel “Ukraine” reached the share of 12.04% in audience 18+ (50 000+) in the first half of the year 2013 and came close to the leader.
The goal of television channel “Ukraine” to increase its commercial appeal and to enter the TOP‑3 of television channels in audience 18-54 has already been achieved. In the first half of the year 2013 the share of the channel made up 9.77%.
Television channel “Ukraine” maintains the stable positive growth dynamics in the share of commercial audience and becomes more appealing to the advertisers. In the first half of the year 2013 the share in audience 18-54 increased by 7%. The increase occurred in all the slots: in weekdays and weekends, in prime time and off-prime.
Channel “Ukraine”. My country. My television.Television channel “Ukraine” is a part of Media Group Ukraine, with System Capital Management company being the holder of 100% of its authorized capital. Development of the channel is the field of strategic interest of the shareholders. Media Group Ukraine invests in technical equipment, content, development and promotion of the channel brand as well as professional growth of its employees.
Television channel “Ukraine” brings its viewers the premieres of the best foreign and national films, series, and shows only with true stories, genuine feelings, and all aspects of people’s lives. Television channel “Ukraine” is a good companion and a friend who knows everything about life.